Strategic Marketing Manager - Tax & Legal

Zurich

By arrangement

80-100%

In this role you are responsible for setting the right go-to-market strategies with Tax & Legal Marketing. You are able to drive a process whereby the right topics are identified with the relevant stakeholders and then translated into actions

Zurich

By arrangement

80-100%

Responsibilities & Profile

Your contribution to KPMG

• Define and constantly further develop the go-to-market plans
• Ensure that the right priorities are set and translated into a marketing plan, including the use of the appropriate communication channels
• Make sure the marketing plan is implemented and success is measured
• Plan and implement service-oriented offers, solutions and marketing campaigns in collaboration with Marketing specialists
• Develop and create publications such as studies, factsheets, media presentations and whitepapers (with support of Marketing PM)
• Incorporate digital channels and latest marketing techniques into KPMG's marketing strategy
• Identify speakers' platforms
• Manage and generate knowledge about new trends, technologies, channels within KPMG's networks, leveraging these
• Leverage functional marketing campaigns from KPMG International or other member firms and toolkits – actively share Swiss marketing and communication activities within the networks
• Closely collaborate with the Media Relations, Digital Media, Internal and other Marketing teams, Service Line Leaders.

This is what makes you successful

• Degree-level education
• Minimum of 5 years relevant working experience (marketing in a professional services environment is a plus)
• Self-driven, energetic personality who can make an impact
• Strategic, conceptual thinker, hands-on attitude
• Ability and willingness to deal with complex products and services
• German or English mother tongue, with fluency in the other language
• Ability to develop deeper understanding of Tax & Legal's and the other KPMG services
• Stakeholder and project management experience is a plus
• Ability to build and maintain strong positive relationships within and outside one's own function
• Promote and utilize cross-functional and cross-team collaboration regularly and frequently

Video snapshot into the KPMG universe: Tax & Legal

Your advantages at KPMG

Ancillary benefits may apply to certain positions (e.g. fixed-contract positions).

Your salary in this position will be in line with industry standards and will depend on your professional experience and education. During the recruitment process we will negotiate your salary with you according to our guidelines. Any salary ranges published on external platforms for this position have not been agreed with KPMG and do not apply.

KPMG as an employer

Your future team

The role of the Tax & Legal Marketing team is to promote growth areas and ensure effective client experience. We strive for operational excellence and value creation. Our clients expect KPMG to deliver entrepreneurial value based on up-to-the-minute knowledge, multidisciplinary solutions, a local but also international presence and an outstanding network of contacts. We secure our competitive edge through innovative ideas that make good business sense. We adopt an interdisciplinary, team-oriented approach to analyze problems and come up with innovative and practical solutions that are tailored to the client's specific situation. Join us and contribute to exciting collaborative projects with real impact where you never stop learning.

About KPMG

KPMG is known for providing clear and consistent solutions in the areas of auditing and advisory services. The broad palette of services across many subject matters and industries allows the provision of multidisciplinary services from a single source for our clients on the one hand and diverse careers and development options for our employees on the other hand. Our dealings are fair and frank and we strive to always look at the results of our work through the eyes of our clients. At KPMG, we are aware that if we add value for our clients, we also do the same for ourselves.

Contact

Christos Makridis

Human Resources
+41 58 249 26 30

To apply for this vacancy, please provide your cover letter, CV and all relevant certificates. We look forward to receiving your application.

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